Anyone who knows anything about beauty will tell you that “expensive” doesn’t necessarily mean “good.” Some of the best moisturizers on the market are hiding at the drugstore, and my own forever-favorite mascara costs $6. But, I have to admit: There’s something to be said about the experience that comes with using a pricey product. Be it the luxe smell and texture, the chic packaging, or the fancy ingredients from some of the bougiest destinations in the world, a little luxury goes a long way.
My own routine includes plenty of options from both sides of the spectrum, but there’s one brand that’s become a mainstay thanks to the fact that it doesn’t force me to choose between an affordable price and a high-end experience: Beauty Pie. As a beauty editor who has tried a lot of products on the market, I can say with full confidence that you really can’t go wrong investing in one of the brand’s products; no matter what you buy, you’ll still be getting more than you pay for. But with so many great options to choose from, actually deciding what to add to your cart can feel overwhelming—here are 10 of my favorites that really are worth their coin.
About Beauty Pie
While you may already be familiar with Beauty Pie from its viral products (like the Wondercolour Longwear Cream Shadow Sticks ($24) or Japanfusion Pure Transforming Cleanser ($24), what you may not realize is that there’s a good reason why people can’t stop talking about its formulas. The brand operates with a unique, direct-to-consumer model that cuts out the middleman wherever possible, kinda like Quince. It sources formulas from the same labs as high-end cosmetics brands, then sells them on its website for a fraction of what they’d typically cost.
Shoppers have the option to become members (for either $15 a month or $59 a year) to access the lowest prices, but even non-members can still score some serious deals. For example, Beauty Pie’s hyaluronic acid serum goes for $29 for members and $55 for non-members, while a similarly formulated product would run you $100 retail. Pretty cool, right?
Member or non-member, here’s what Beauty Pie products are worth spending your money on.
The best Beauty Pie products, according to a beauty editor
Member price: $33; Non-member price: $68; Retail price: $135
Key ingredients: niacinamide, vitamin C, hyaluronic acid, grape stem cells
For anyone who, like me, prefers to keep their morning routine as minimal as possible, a moisturizer has to check a lot of boxes. It’s got to keep your skin hydrated, sure, but it also needs to lay well under SPF and makeup, and ideally offer some sort of active benefit and antioxidant protection. Beauty Pie’s Super Healthy Skin Cream does all of that and then some. It’s made with vitamin C (which brightens the skin and protects against environmental stressors), niacinamide (for evening skin tone and reducing redness), hyaluronic acid (for plumping and hydrating), and grape stem cells (which offer firming benefits). What’s more, it feels really good to apply—it’s got a sort of jelly-meets-creamy texture that sinks instantly into skin and leaves behind a radiant finish.
Size: 1.69 Oz.
Pros:
- Contains brightening and skin-tone evening actives
- Delivers lightweight, effective hydration
- Offers antioxidant protection
- Lays well under makeup and SPF
- Can be used in the morning or at night
Cons:
- Does not contain SPF, so must be paired with a sunscreen for AM use
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